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Affiliate Marketing Adds Up To Profits
A properly executed affiliate program will generate a significant increase in profits for your business. Now, while this statement may appear to be just a rehash of an old, obvious, and well-established idea, keep in mind that the key words here are “done right.”
I have learned through hard experience that even with successful AdSense and AdWord campaigns, there is nothing more effective than a successful affiliate program. Unfortunately for them, most companies fail to structure their program properly and consequently do not get either the quantity or quality of traffic they want. And as I’m sure you already know, unless there’s a real flow of qualified prospects to your site, you’re not going to sell anything.
So I’m going to offer you some proven affiliate strategies that really make sense if you’re serious about taking your online business profits to the next level. They are not magic, just internet marketing techniques that have produced great results for me and many others.
Motivate signups by showing them real benefits
If you take the time to check it out, you’ll find, as I did, that most affiliate program companies seem to have links that say nothing more than “Click here to sign up.” If you think about it, you’ll see that these five little, overused words really do nothing positive to get people to take action.
Instead of wasting time and effort, you should sell your affiliate program from the start using a short sales letter that explains the benefits that affiliates will enjoy when they join you. Explain, even briefly, how as a member of your team, their income will skyrocket and how they can make a great living without having to create their own products. Try it and see for yourself.
Provide your partners with the right marketing tools
Some companies recruit others into their affiliate program and then fail to provide them with meaningful support. That’s just like saying, “I’ll talk to you when you make me money.” You must provide affiliates with effective marketing materials. Do this and they will understand that you expect success not only for you but for them as well and this will motivate them to take action. Never forget one important principle: Do everything you can to support and motivate your affiliates and you can all expect to enjoy big profits!
Provide each partner with articles, pay-per-click ads, press releases, banner ads, email promotions, and anything else they can use to publicize your website as easily as possible and to the maximum audience. That’s when the dollars will really start flowing. you will earn and your affiliates will collect their commissions. Everyone is happy. Without this kind of marketing and sales support, it is more than likely that neither will make any profit and your affiliate program will die on the vine.
Don’t forget these articles. You should either sit down and write some or get someone to do it for you and then submit them to some of the article directories around the internet. It makes good effective publicity and public relations. It is important if you are doing business on the internet alone and you can definitely expect great results. However, if your affiliates do it for you too, that’s a ton of extra exposure that will multiply your marketing power many, many times over. Articles are definitely the key to making big profits from your online business, but I repeat. if you don’t feel capable or just don’t want to write them yourself, there are many sites on the internet where you can find a skilled writer to do the job for a very reasonable price, e.g. GetAFreelancer.com, Sologig.com or Elance.com.
How about an affiliate-only newsletter? Makes sense!
This strategy can be very important to you and should pay really big dividends. Gather an e-mail list of all your affiliates and provide a weekly program that outlines how they can market your products successfully and earn great commissions. Keep them informed of any new products you introduce and provide them with new marketing materials as you create them. This program will inform your affiliates of your continued support and efforts on their behalf and ensure that your products are at the front of their minds as they sell.
A further way to improve and support your affiliate marketing program is to announce and run a regular weekly or monthly sales contest. This offer should give the highest earning affiliate for that week or month a $100 dollar bonus or whatever your budget allows. It represents further proof of your continued support for their good efforts and a reward for their success. If you publish a monthly newsletter (and if you don’t you probably should), be sure to highlight the contest winners in each issue and encourage them to try the last weeks or months best winner. It works because by nature, good salespeople tend to be competitive people. In addition, it reinforces your role as a company that cares about the success and profitability of its affiliates as much as its own.
Fast track your affiliates to huge profits
The affiliate program design described above has been proven time and time again to be one of the most valuable online marketing tools any internet entrepreneur could hope for. If you are serious about succeeding and earning huge profits from an online business empire, it can give you that big step you need. And as I said at the beginning of this article, it’s not magic, just applying psychological motivation methods to your all-important affiliate program. This is what it takes to make really big bucks in today’s highly competitive online market.
As a quick review:
o Give your affiliates a good enough reason to sign up!
o Support them enough so they can go out and actually sell your products for you.
o Encourage and motivate them to take advantage of every situation and circumstance. This is the way to great commissions!
I’ve offered you the keys to unlocking a very successful affiliate marketing program that can lead to far more annual sales and profits than you could ever generate on your own. I sincerely hope that you will benefit from these strategies and I also hope that you will let me know how well they worked for you.
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