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Book Review: Now All We Need Is a Title
Title: Now all we need is a title
Subtitle: Famous book titles and how they got there
Author: Andrew Bernard
Publisher: WW Norton and Co.
Date: 1996
ISBN: 978-0-393314-36-6
I really enjoyed reading this book. I found it fascinating to read about some of the behind-the-scenes work on how many of my favorite books finally made it to their titles. It was very amusing to see the battles between editors and authors over the title of a book. Although not quite a book, this fun little book is sure to appeal to any writer and editor.
The book discusses over 100 different famous fiction books, such as Jaws, The Great Gatsby, The Maltese Falcon, and Uncle Tom’s Cabin, and how their titles came about. One of my favorites is the story of Gone With The Wind. It was originally called “Pansy,” then changed to “Tote the Weary Load,” and then “Tomorrow’s Another Day.”
Bernard’s book also has great advice, sprinkled throughout the book, from authors and editors on choosing a title. One of my favorites is a quote from Walker Percy: “A good title should be like a good metaphor; it should intrigue without being too obtrusive or too obvious.”
Some historical literary facts are also given for many of the titles. One of my favorites is the story about Lewis Carroll who was the first to suggest to his publisher that the dust jacket carry the book’s title. Carroll’s The Hunting of the Snark became the first book to be published with a printed jacket.
In Bernard’s Foreword, he says that this book is a “… an anecdotal account of how some of the most popular book and play titles come about. It is not intended to be a comprehensive collection of every catchy title, but rather a light-hearted look at a battle that has baffled writers for centuries.”
As an author and publisher, I can truly appreciate how important a title can be to a book’s financial success. Nowadays, a title not only needs to be catchy, but also keyword rich and search engine friendly if you have any hope of getting found online. The right title is essential if you want your publication to stand out from the large number of publications published every day. If you’re an author or publisher, you’ll surely know that a good title is an essential part of a successful marketing plan for any publication. In Bernard’s book you will read about very famous authors going through the same (but on a much less sophisticated level) arduous process that we authors and publishers go through today. Today, developing the best headline is even more important than it was when most of the books discussed in Bernard’s book were written. But it was still very interesting to see how these famous authors and big-name publishers handled this important process.
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