How Much Ibuprofen Can I Give My 5 Month Old Inventor of Swiss Medica’s O24 Pain Neutralizer Shares His Secrets

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Inventor of Swiss Medica’s O24 Pain Neutralizer Shares His Secrets

Will consumers prefer a non-burning pain reliever like Swiss Medica’s (OTC BB: SWME ) O24 over Icy Hot or Ben Gay? Richard Weise, inventor of the patented pain reliever O24, spoke to us about how O24 came to be, how it works differently from other pain relief products and why O24 can become a success story during its retail launch in North America.

Journalist:

How did you come to develop the O24 pain relief formula?

Richard Weise:

I started developing O24 thirty-five years ago, with a degree in physical medicine. When you have chronic pain, people want to take a drug that has side effects. I do not like this. I was studying to get a product that I could use that would not have side effects. Previously, while working in Germany, I developed environmentally safe cleaning products. I had studied Chinese medicine. I studied all medicines for years: natural medicines, Indian medicines, European medicines and all herbs. Europeans have been using more natural products for a long time.

Journalist:

How did this product progress from study drugs to commercial distribution?

Richard Weise:

I had this product in Europe and used it for myself, but it was not for commercial use. I tried it on myself. In the United States my first test was with my English teacher. She broke her leg and was in pain. I told her I had something for her pain and put it on her leg. He stopped having pain. She called me the next morning and told me that after six weeks, this was the first night she could sleep without pain. A few months later, he came back to me and said, “Richard, I need two hundred bottles of what you gave me.” I wanted to know why he needed two hundred bottles. I had offered to make her some product if she needed more, but two hundred bottles? She told me that she had so many people that she had given some of the formula to, people were asking her for more. That’s how it all started in 1992 in the United States. Where it started commercially.

Journalist:

How was your initial reception with O24?

Richard Weise:

When I first started with it, in the United States, people thought it was “snake oil.” I’m not a doctor. I studied physical medicine as my hobby. I’m not claiming. The claim I am allowed to make is that this product can be used for temporary relief of pain, muscle spasms, arthritis. The FDA told us this in 1995. Before that, it was considered snake oil. I have customers who have been using this product for thirteen years. They use it and are happy. They won’t use anything else.

Journalist:

Why doesn’t O24 give people the burning sensation they suffer from most other pain relief lotions, sprays or gels?

Richard Weise:

Let’s take Ben Gay®. It uses menthol and capsaicin. Capsaicin is very warming. It is made from peppers (chili). When you use too much, you can burn your skin. They put menthol to even out the temperature a bit, but it still burns. When you work out and wear it, your skin gets red. Tiger Balm® is a camphor and menthol product. Menthol gives a cooling sensation. When you have inflammation of your nerve, sometimes it helps and sometimes it doesn’t. It’s just cooling.

Journalist:

Why does O24 work differently than other lotions, gels or rubs to relieve pain?

Richard Weise:

When you have pain in an area of ​​your body, the temperature of the area of ​​pain is different from your normal body temperature. It may be higher by half a degree or it may be lower. Some people put ice and it won’t help. Others put ice and it helps. The reason is if the temperature was too high, putting ice on it cools it down to normal body temperature. The inflammation of the nerve is gone (by putting ice) and the pain is gone. O24 equalizes the body temperature, whether it is higher or lower. Automatically, this was a wonderful side effect.

Journalist:

Is this one of the major differences between O24 and the others? That O24 does not burn?

Richard Weise:

Yes. This was done on purpose. With other products, people have complained of burning. Some essential oils are very irritating to the skin. Therefore, you need to make the right composition to ensure that you have no complaints. I’m still trying to make the product better and better, more effective for patients, for the consumer. I had no complaints. I have a complaint file and it has been empty for the past thirteen years except for one person who was allergic to peppermint oil.

Journalist:

Do people use this product alone or in combination with something else, like ibuprofen?

Richard Weise:

People, who have been using this product for ten years, are only using this product and nothing else. Many people overmedicate their chronic pain. In some cases, O24 replaces the use of pharmaceutical products altogether. Some of the arthritis patients use it three to four times a day. Others use it once a day. It is purely a topical lotion. It stays on top of the skin. You cannot replace oral medication with this product.

Journalist:

Do you source every ingredient from the same suppliers or do you switch suppliers from time to time?

Richard Weise:

We pretty much try to keep it with the same suppliers. We check the quality of each ingredient. We make an adjustment every time we make a batch. After every batch we have to go to an independent lab for testing to prove that every ingredient we say and claim in the product is exactly what is in O24. Right now, we are making a batch for 1600 pounds. This translates to 25,000 one ounce bottles.

Journalist:

The big puzzle seems to be how herbal essences stick together without binders like alcohol or glycerin or some other additive. How did you bind the herbal extracts?

Richard Weise:

This is because of the way I mix the product together. This is the patent: how I mix them together and why they stay together. Over the past ten years, I’ve seen companies try to copy the product. They bought a product. They tore it down. That is easy. It’s not a big secret. They built the product, but every time they finished, they concluded, “This couldn’t work!” They got nothing out of it.

Journalist:

Why does your O24 work while the O24 replicas fail to replicate your formula if the ingredients are the same?

Richard Weise:

They don’t know how to combine the product. There are no preservatives in the product. Normally, you put water or alcohol in the product and it stays together. O24 stays together without fasteners. I put each essential oil into four groups. I have it all written down. The manufacturer knows my exact process. The results are reproducible without me tracking the combination. The company (Swiss Medica) has all the documents (for the formula) and their chemists can reproduce the formula. They can make the product the same way. There are bottles sitting here that are thirteen years old. If I take them to the lab tomorrow, they have the same efficacy, the same main ingredients as the product I’m making today.

Journalist:

Does O24 have an unlimited lifetime?

Richard Weise:

Yes. The same batch I made thirteen years ago has the same life as the batch I would make today. In fact, according to the law, I cannot say that they have an unlimited life. We did a trial for thirty-six months. We did a lifetime test at an independent lab. They have proven that this product has a shelf life of thirty six months.

Journalist:

Can you confirm that athletes and celebrities have actually used this product?

Richard Weise:

Yes. I spoke on the phone with them. I know Filip Gartner, the former coach of the Norwegian ski team. I met him three or four times. Sam Walton’s daughter, for example, likes the product.

Journalist:

What do you know about the fibromyalgia test done in Germany, using O24?

Richard Weise:

The doctor bought the product from us. We had no idea he was taking the test. He bought product from the market, tested it and published the results in medical journals. Post this product and test results. He posted what he did without our knowledge and the results were excellent.

COPYRIGHT © 2007 by StockInterview, Inc.

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