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Book Writing – Making Your Book Interesting From the Start

When you’re writing a book, whether electronic or traditional, fiction or non-fiction, one of the keys to success is to make your book interesting from the start. But how?

Yes, everyone has heard of it “hook”, that one or two key phrases in an introduction that guarantees your reader will read the rest of your book. But how to build a hook?

Before we find a way to make your book interesting from the start, let’s look at what makes a book interesting. You can’t fix a problem if you don’t understand the target.

Why is one book interesting to one reader and not another? The answer in detail varies from individual to individual. It’s very personal. And in many ways, that’s the crux of the answer. It must touch the individual on a fundamental level. And this essential level will vary from person to person. So the answer to making a book interesting from the start is to choose a target individual and then target exactly what would interest them most.

Typically this means targeting a pain or pleasure point or solving a problem for them.

So the key to making your book interesting from the start is to know your reader. And the way to do that is a marketing technique called individual targeting. Imagine your reader. In detail. Is it a man or a woman? How old? Married or single? With children or free for the feet? Where do they live? Where do they work? What do they do? Do they enjoy their work? What hobbies do they have? Actually, give it a name. By the time you’re done, you should know them better than your spouse. Even better than yourself.

Now comes the hard part. What motivates them? You see there are two things that motivate people — pain and pleasure. Pain points are those things they fear will happen. These are their negative motives…being unemployed, starving, being homeless, a lonely death. Their pleasure points are the things they will pursue. Their positive motivations are things like love, wealth and fame. Unfortunately, the truth is that the negative is a stronger motivator than the positive, and therefore people are better motivated by reference to their pain points than to their pleasure points. In the short term, this motivation is reflected in problems. People must overcome problems, but they rarely take advantage of opportunities.

This is why stories should always center around conflict. A pain point is identified or a problem is encountered. And then overcome. The result is a story.

In book writing, making your book interesting from the start is simply a case of identifying a point or problem and then providing a solution. After that, all you have to do is build a shot.

Which is easy.

All you have to do is start from the pain point. Think of an interesting way to express pain as a question. Now turn that question into a statement. Or turn it into a statement and a question.

Viola you have a hook, making your book interesting from the start. And making sure your reader will stick around for at least the first chapter.

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