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Does Going Green Really Make Good Business Sense?

If you’re like me, the whole notion of going green conjures up an image of a gathering of 60s hippies (remember those) wearing sandals and holding placards that read Save The Planet. Well, maybe you’re not as old-fashioned as I am, but you should understand my general point, being green is for left-wing radicals demanding that everyone lower their carbon footprints right now. Mainly because climate change and global warming are serious issues that need to be addressed by everyone, or the planet will go to hell in a handbasket soon – like, now!

Perhaps this is the extreme view of green and one that bears little resemblance to the modern practices of recycling, composting and energy conservation to reduce our impact on the environment. The whole concept of going green has taken on an “individual” playing field, where each of us can reduce our dependence on our finite natural resources – many of which are non-renewable. Each of us can consume less, change our driving habits, recycle more items and reduce energy/energy use. We can also plant more trees and/or support organizations trying to save the environment.

But what about businesses or companies – how do they fit into this green picture?

Like an individual, companies can act or put into practice certain procedures that reduce their impact on the environment. This really doesn’t have to be earth-shattering (probably the wrong word to use), but simple actions that can make a significant difference. I was completely shocked to read on a leading green guide website that approximately 50% (that’s half) of the trees harvested in North America actually go into paper production. Just imagine what all this logging does to wildlife habitat and/or deforestation.

Even more surprising was the fact that it takes one tree to produce about two boxes of printing/faxing paper and if just 5% of companies chose to send faxes via email (paperless faxing) it would save over 1 million trees per year. Plus, you have to consider the entire environmental cost of producing that paper in the first place – it takes over 1,000 different chemicals and countless kilowatt hours of energy to make paper.

To complicate matters further, one must understand in the United States (as well as other countries) energy production often means burning more coal, which releases some nasty chemicals into the atmosphere like nitrogen oxides, carbon dioxide of sulfur and carbon dioxide. Producing more of these chemicals gives us more smog and acid rain. Oh.

One way companies, both large and small, can help the environment is to go “paperless” or develop a “paperless office” by relying on new technologies such as faxing and digital filing. Computers and email have truly changed the business workplace and greatly reduced our dependence on paper. Recordings, files, communications, faxes… all can now be stored electronically or digitally. This “paperless office” can be further enhanced by “cloud” services where all your information is stored on remote third-party servers.

We also have virtual PBX (Private Branch Exchange) services where most, if not all, of our business calls and communications can be handled via computers and the Internet. This includes internet or email fax, which can be completely paperless. Such a small change as getting rid of the old traditional fax machine can go a long way in making any company greener.

However, the question still remains, is all this green stuff good for business? The answer must be a resounding yes. Forget the environment for a moment, on a purely operational level, consuming less energy, going paperless, using digital files… will make your company more efficient and cost less to run. Saving money is always good for business. So is doing things in the most modern efficient way possible – especially if your business relies on quick communications with employees, clients or customers.

Then, of course, we shouldn’t forget the whole PR benefit that comes from going green. Emphasizing this green label on your products and services will definitely create more awareness and generate more business, especially among customers who are now looking for a greener alternative to many of the products/services they use or consume. Many companies are jumping on the “green bandwagon” for this reason alone – it’s simply good for business.

While this can be perceived as somewhat misleading or even manipulative, if these companies can back up their claims with green actions that actually benefit the environment, then in the end, their motives don’t really matter because we all win . Reducing our dependence on non-renewable resources and/or consuming less energy can only be seen as a good thing. Good thing for the environment. Good thing for business. Now, where have I put those blessed sandals.

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