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Why Bollywood Ringtones Are The "In" Thing

The appeal of popular culture is what is driving the current worldwide popularity of mobile phones. Owning a cool phone is considered “in” and makes people feel like they “belong”. Popular culture is also the reason for the current popularity of some fringe cultural media such as world cinema or world music. It is not surprising that these two worlds – telephones and world cinema – would meet and come up with a surprisingly new and fresh fashion. Bollywood ringtones on your mobile phone.

For those not yet familiar with the term, Bollywood is a term given to the Hindi language film industry in India. The term “Bollywood” is a portmanteau of the names “Bombay” (which is the old name of Mumbai) and “Hollywood” the well-known center of the American film industry. The Indian film industry is one of the most powerful in the world. It is considered one of the most productive in terms of the number of films released each year. It is also number one when it comes to the total number of ticket sales.

The most unique (or peculiar, depending on your personal taste) feature of Bollywood films are the musical numbers included in almost all of the film’s offerings. This does not necessarily mean that Bollywood films are all musicals. Simply, as per tradition, a film is not considered complete without a song and dance number. And unlike the typical musical, these numbers contain plot points and action not found in American-style musicals. For most Indian viewers, a film that does not contain at least one song and dance number is considered incomplete and not worth the ticket price. Traditional Indian dance and music forms heavily influence these song and dance numbers. Even pop or modern songs and dances are infused with distinct Indian elements that make them quite unique.

It is these unique Bollywood songs (also known as film music) that are gaining new popularity as ringtones for mobile phones. There can be two main reasons for the growing popularity of Bollywood ringtones. First, Indian cinema is gaining a new level of international popularity in other countries. Movie buffs are finding that Bollywood movies have merits that make them so compelling to watch. On the other hand, fans of kitsch find Bollywood movies fantastic enough to hold their attention.

The second reason for the popularity can also be attributed to it being such a unique yet cheeky way to have a ringtone. A Bollywood ringtone on a person’s phone can paint a picture of that person as a movie lover and/or a person who has a sense of humor and likes to bring something unusual to their phone.

Customizing your cell phone ringtone with a Bollywood ringtone shows that you’re a person who’s also a lover of culture, but who’s not afraid to poke fun at yourself a little. These qualities may be the reason why Bollywood ringtones are becoming such a popular choice among people.

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