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How Much Should You Pay for a Website?

Well, I did. I jumped ahead and tested the waters. I spent years making that mistake and I think I finally got it. But of course, who am I? Who is someone really? In this rapidly growing field, who really determines the value of a website? Could anyone have predicted the huge success that some dot coms have had, while wildly popular websites simply faded into cyberspace?

The audience is moved. What worked in ’06 doesn’t even get clicks today. Marketing channels go where the popular vote is. And old-fashioned “big business” may soon disappear. Who would have thought that MySpace would ever replace YahooChat, and then Facebook would just destroy them both? And what’s the big deal about Twitter?!

So where do you fit in? Where does your company, product, service, skill or ability “fit”? What kind of site would serve you best? Would it be too animated or full of video clips? And if so, can’t you just post some YouTube videos with a phone number in them? Why waste money on a website if you don’t have to? Why lose money because you don’t have a website? Hmmm…

Well, fear not. There is a way and a light that shines brightly at the end of this tunnel! The answer is simple. YOU NEED A WEBSITE. You can no longer be in business and not have an online presence. It’s a business card, a product catalog, a calendar, and a secretary all in one (and this secretary won’t call in sick.) I’d even recommend listing your company on several online directories and social media sites (while they are still in style.) And use search engines. You can learn a lot from your competition! Take a look at where they advertise and what keywords they emphasize. Don’t worry, I know you might not know what a keyword is, that’s why I’m here.

So here it is.

Step 1. Stick to your budget. Don’t let anyone, or any company, tell you what you should spend and what you get for your dollars. I don’t think they can guarantee results anyway. Your website may actually be the smallest expense in your marketing budget.

Step 2. Create an outline. You should organize your website long before you build it. Set points for each page. Home, Services, Contact Us, etc. Every page should have useful and unique information that will attract visitors to your site.

Step 3. Sketch an urban plan how the page will look. The presentation of the content on your site is very important. While you won’t need a marketing or media degree to have an effective website, it’s a good idea to read up on different ways of presenting information and the benefits of each.

Step 4. Spend some money. When you have finally decided what you want your site to look like and what will be on the site, then you are ready to purchase a domain name and a hosting account. Your domain is a unique address that your customers will type in to access your website (such as EzineArticles.com). This is a very important name because it must be purchased for a year or more, or it may already be in use. A hosting account is what allows you to access your site to make changes and upload to the web. These services are offered together by many companies for very little.

Step 5. Hire a stylist. I make my own design. Using notepad and color layouts, I am able to create attractive and useful websites for all my clients. Graphic designs and logos cost more, but getting your own photos won’t cost you anything. Find a simple design book online and you can be online by tomorrow!

Step 6. Generate traffic. Traffic is the single most important statistic of a website. Using the right keywords and descriptors on your pages is invaluable. Graphics, while attractive, are not searchable by text crawlers and search engines. And remember, manual word-of-mouth promotion is always the most effective. Join discussion groups for your industry, make comments and post non-intrusive links to your website. If you really address a need, your site’s viewers will come back.

Step 7. This step is up to you. What is the ultimate goal of your site? Is it just to make money, sell your products/services or share information. Placing ads on your site on other sites can lead to a profitable website if you can generate a significant amount of traffic. Check it out after you’ve created your online office.

So basically that’s it. Finding a designer to do specifically and only what you need is vital if you are unable to design your own site. Some companies out there have website builder templates that you can use and paste in your own unique content.

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