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Secrets To Effective Link Popularity
How to do Link Building? – SEO Software Reviews
Search Engine Optimization consists of On-Page Optimization and Off-Page Optimization. So far, off-page optimization is more important than on-page optimization for search engines like Google, Yahoo and MSN.
What is Off-Page Optimization?
- Improving link popularity
- Using keyword rich anchor text
- Google PR Improvement
What is Link Popularity and why is it required?
Link popularity is defined as the number of inbound links your site’s domain has on each search engine. This is like the number of upvotes your website domain has. So the highest number should be your main goal. But you should note here that it is not enough just to have more number of incoming links. The quality of incoming links matters a lot.
Search engines like Google, Yahoo and MSN would rank your site higher or lower in search engine results depending on the popularity of your link.
How to check your link popularity?
In the search bar of any of the major search engines such as Google, Yahoo or MSN type the following and press enter:
link:[http://www.yoursitedomain.com] (Please replace “yoursitedomain” with your website URL)
This would give you an idea of how many websites on the internet are linking to your website.
What is link building and what are the different types?
Building links is the off-page optimization strategy to improve your link popularity. There are basically two types of link building.
- Building mutual connections
- Non-reciprocal links
- Reciprocal connection means that there is an input connection and an output connection, ie. there is link exchange between your site and the linking site. You first connect to the other website and ask the webmaster if he wants to connect again.
- Non-reciprocal linking is having only the incoming link without your site linking back. This would have more value than the reciprocal link. But that doesn’t mean the reciprocal connection isn’t worth doing. It has its own importance. Non-reciprocal bonding is better, but a little harder to achieve.
How to build reciprocal links?
You should find websites that have a similar topic to yours but not direct competition and ask for a link exchange. Once you find the right websites, then add a link to these websites on your links page and send an individual email to each of these website owners.
Now, you need to take care of anchor text, also known as link text. This is the text that appears on other websites that link to your website. The anchor text should be the best keyword that describes your website and has high value attached.
These are the three basic things you would need before looking for a link exchange with link partner websites.
Title: This is the anchor text
URL: The URL of the website you want the link to
Description: Briefly describe the purpose of your website and don’t forget to mention your keywords.
The next thing you should look at is Google PR (PageRank) of the linking website. The higher the Google PR the higher the link value that will convert to higher rankings in the Google search engine.
Now, the internet is an ocean and finding these websites, PR them on Google and emailing them is a tedious manual process. You can do this, but it may take years before you build up good link popularity.
Is there a way out?
Yes! you bet!
There are plenty of SEO software tools that will help you implement reciprocal link building. But deciding which SEO Software tool is right for you is the decision BIG question.
Every SEO software has its own limitations on what they can achieve. The best thing to do is if these SEO Software companies have a trial version, feel free to download it and try it out. Another way is to read honest reviews of SEO Software at SEO Software Reviews for Search Engine Optimization.
Check out my next article where I will talk about easy ways to get a lot of non-reciprocal links through powerful link strategies.
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