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"Ice Breakers" by Tom "Big Al" Schreiter

Have you ever read one of those books that gave you an “ah-ha moment?” Tom “Big Al” Schreiter’s book Ice Breakers is one such book. When I read it, it seemed to me that the skills taught in the book are simple and should make sense to everyone, but surely if they were, we wouldn’t need the book, right?

One of the most important lessons we learn right away are some key phrases that will help us always get a “yes” answer, as long as our question is something within reason. Tom says, “Wouldn’t it be great if you learned 5 words that almost every time you say them, the answer is yes?” And wouldn’t it be great if almost every time you say these words, your customer will nod in agreement out of control? And would it be okay if you wrote down these 5 words? Does anyone want to take a guess as to what those 5 words are? If you don’t know, “Would it be okay if…” I tell you?

Works!!!! If you don’t believe me, try it yourself. Ask your husband… RIGHT NOW… call him, if he’s not in front of you, text him on his cell phone or message him on Facebook… and say… “Would it be okay if I win twice more?” long before you?” What man would be crazy enough to say no to that? I know, half the guys reading this right now are thinking, “Man, if my wife made twice as much money as I do, I could quit my job.” Admit it, you know it’s true!!

Guys, call your wife and say “I just found out there’s a half price sale at the shoe store, but it’s only for the next hour.” I’ll bet no matter what your wife is doing…even if she’s piloting an ultra-lite jet from that mountain behind your house, she’ll pop in for a quick landing and head straight to that store shoes where the sale is. .

Then Tom learns, let’s put some of these phrases together and make a new phrase that gets the answer we want, so how about “I’m just curious, would it be great if you could find a moisturizer that’s proven clinically that it is more effective in relieving eczema symptoms than the leading dermatologist recommended brand?” Or, “I’m just curious, wouldn’t it be great if you could tighten and tone your body in 45 minutes while watching TV without any exercise?”

The point of doing it is no matter what you’re marketing, the old words that people are used to saying and hearing don’t work anymore, so now is the time to learn some new words that have been tested and proven to they work. I posted a message in a Facebook group the other day that said “Some people in Easton are going to get 6 months of paid vacation twice a year and a FREE new car every 3 years.” Within 60 seconds, I had ten people asking “who and how?” I got the positive answer I wanted to get and it was just as Tom taught me.

To find Ice Breakers and other similar books, visit the business books section at http://healthybenefitsofaloe.com

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