Im Going To Need New Haters Because The Old Ones Why You Should Promote Your Business In An Business Online Directory

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Why You Should Promote Your Business In An Business Online Directory

Remember when business directories were big fat printed tomes and customers had to let their fingers do the walking through the Yellow Pages to locate you? Those were the times before the Internet was the place to go for information. Nowadays, printed directories are being usurped by digital ones and people no longer need to lick their fingers and flip forwards and backwards through pages to search out businesses offering services they want. Of course, the good old printed business directory is still around and it has its uses. And no, I’m not talking about utilizing it as a doorstop or putting it underneath your computer screen to lift it up a bit, I’m talking about when there is an electricity failure and the Internet isn’t working. Actually, an electricity failure is about the only real time a printed directory might be more useful than a web based one, come to think of it.

As a closet tree hugger, I find the internet business directory to be extremely tree-friendly because it saves paper, and I mean a lot of it! Think of all the trees you would need to print all of the business directories that are currently on the web? A lot, so you will obviously be doing the earth a favor if you choose to advertise your business in an business online directory instead of a printed on. If this does not convince you, then think of the digital generation who are surgically grafted to their PCs. These youngsters and some oldsters too, are haters of paper. They eschew all kinds of paper based products, except for toilet paper (well, we hope so), in favor of information which can be found online. It is highly likely that the next generations to come will be even more rigorous in their avoidance of paper, so if you are not planning on advertising in an internet business directory in the near future then perhaps you should revisit your choice.

Although printed business directories will allow you to buy ad space so that you can make yourself be noticeable on the page amongst your competition, there is more exposure to be had for your business in an business online directory. Many online business directories enable you to create your own page so that, even though you will initially appear in a list with competitors in the same field, searchers can click on your link and will either be sent directly to your website or to a page solely dedicated to you. This means that your enterprise does not need to compete for attention amongst a number of other businesses on a single printed page as is the case using a printed directory.

Online directories that offer you your very own page will often also allow you to make changes to your details yourself, so no more waiting for the annual update to get your telephone number changed. With internet directories, your details will never be out of date and you should not lose potential clients because they cannot get hold of you. Furthermore, some online directories have a section where they feature new additions to the directory, which acts as a foot in the door for new business entries.

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