Import Contacts From Old Gmail Account To New Gmail Account An Old-School Thank You Is Still a Brilliant Move

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An Old-School Thank You Is Still a Brilliant Move

Want to know one of the best ways to get someone’s attention?

Send them a thank you – in the mail.

My team and I always say “thank you” in our business. In fact, one of the most successful activities we’ve done in terms of business development is sending out an initial email about the work we do, and if people click on the links for more information, we follow up with a thank you.

Human nature is often inconsistent, and the fact of the matter is that people appreciate being thanked for taking a few moments of their time to do what you want them to do.

Old School Magic

Recently, we were in a client meeting with one of our clients in our marketing department and we talked about another technique we use. A thank you in the mail with personal contact. I’ve written about this in the past, but it works – well – and yet in the digital age, so many people hear that this is a great way to communicate with older audiences over the age of 40, that it’s almost like magic, but they never try it themselves.

Continuation of the job interview

I know Millennials seem to think that putting pen to paper is one of the worst things they can do; it’s like going to the dentist. Maybe even worse! But not too long ago, I heard about a Millennial interviewing a manager who was in his 50s. Like any smart interviewee, he knew he had to follow up a great interview with an acknowledgment. But, he didn’t send the email as we expect it nowadays.

Instead, he wrote a note on a professional card and then took it to the UPS office and sent it for overnight delivery. The manager received the personalized note card and not long after – the candidate got the job.

Why did he get the job, other than being a talented candidate?

He got the job, it turns out, when the manager told him later when he was working on staff that the manager appreciated getting the personalized card. The candidate stood out from other talented and qualified candidates because he went one step further and did it creatively.

  • It showed that the job candidate was serious about the job.

  • The personalized note, which was sent to UPS, set the candidate apart from the rest and showed the manager that he was willing to go the extra mile.

  • Finally, and most importantly, Generation X grew up getting mail from the postman — not email. So the manager told the candidate he hired that it showed he understood what resonated with him. And since the job was for sale, the candidate proved that he was willing to understand what motivated the other person, and not limit himself to what he preferred.

The biggest mistake Millennials & Gen Z make in business

I’m going to call out Millennials and Generation Z in this article because there’s something I’ve noticed. It is not limited to their generation and others before them have done it. I have seen that the “thank you” is often lost; forget a note in the post. I can’t tell you how many times candidates come and meet with my managers and don’t bother to follow up in any way. It’s such a small act that can make such a big difference and it always amazes me that this straightforward thing is often overlooked.

Not long ago, a successful business professional who was involved with people’s money met someone who impressed her. The new millennial was creating a new business and the successful professional was fascinated by the young entrepreneur’s platform for university students. The young entrepreneur sensed the enthusiasm of the senior professional and sought out two to three contacts she could get to know and who might consider investing in her business.

After that day, within a few hours, the new Millennium sent the senior leader a quick message. That was her extent, “I can’t wait to meet the two people you said you were going to introduce me to!”

That was it.

The senior professional waited, expecting to hear a simple thank you. A day, two days, a week passed and there was no other message from the young entrepreneur. The senior professional never introduced the Millennial business owner.

Why?

The young professional hadn’t mastered the art of a thank you, let alone going above and beyond with a personalized note, and that didn’t impress the older (and networked) professional. Not even the smallest.

The best business professionals understand that success in business comes from building relationships. Always close with a “thank you,” and if you want to be successful with older professionals, try a little old-school thank-you magic if that’s who you’re talking to and want to impress.

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