In With The New Out With The Old Courier Mail Internet Marketing – Advantages and Disadvantages

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Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are, and what their plan is to meet those expectations.

The Internet can be a powerful tool that can put you on a solid footing with the biggest companies. On the other hand, other companies may have more money to pay for advertising. Here are some things to keep in mind when analyzing your internet marketing strategy.

The advantage of internet marketing

– Your store is open 24 hours a day, 7 days a week. Moreover, your customers are reachable worldwide and can buy anytime they want

– the cost of spreading your message is next to nothing. Emailing your subscription base is often cheaper than sending a letter through the post.

– updating your subscribers can be done almost instantly via email. Visitors to your website can get information up to the minute of each visit. If you have a sale, your customers can start shopping at discounted prices literally as soon as they open their email

– if you have an information-sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– Internet marketing is not free. The cost of software, hardware, wedding site design, maintaining your site, online distribution costs and of course time should all be factored into the cost of providing your service or product.

– slightly more than 50% of households shop online. While this number will continue to grow, you are reaching less than two out of three families.

– The Internet is still considered a source of information gathering for most of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer direct interaction when shopping. If you have a small business with one location, this can deter customers from buying.

– easier to have outdated information on your site, so timing of updates is critical

– There is no substitute for good old-fashioned customer service. Most internet marketers do not have customer service and question answering programs. As a result, many online visitors to your site will have painted your site as poor service before contacting you. Most websites also have poor navigation, which makes it difficult for your visitors to find what they are looking for. Many sites were created with a marketing perspective, not a customer service perspective.

– is your site secure? Does your customer know this? There are a lot of inaccurate stereotypes about internet safety out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card information stolen is a risk clear and present in the minds of your visitors.

– there is a lot of competition for your product already out there. By the time your visitor finds you, they’ve already clicked many links. If they can’t find what they’re looking for quickly, they’re gone.

– many internet visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. It is important that you consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you look at the customer experience from the eyes of your customer, not as an Internet marketer.

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