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It’s an exciting time right now if you’re running your own fitness or personal training business. By harnessing all the potential that new technologies have to offer, you can put your fitness business on the map, helping you earn a higher salary and provide your clients and members with a personalized service of the highest level. higher than not and all that. and you can still be a one man band, and, you don’t have to be computer savvy or techie to do it.
For many instructors who teach in the community or operate a personal training business, the power and potential of the Internet has enabled small one-man operations to compete with large corporations by giving you the ability to provide full customer service and supported.
Website and Customer List
Develop your business online
More and more freelance fitness professionals need to jump into online marketing. I’m seeing it everywhere, with a little knowledge and practice you can develop and sell e-books, e-courses, DVDs and CDROMS and other information products to your customer base. As a fitness professional, you are an expert, you have knowledge and expertise that your clients want and need and are prepared to pay for. A few years ago it was difficult and took a lot of effort to get a book published by a publishing house. Well now, you can write your own book, turn it into an e-book and sell it online on your website or to your customers. All you need to do is invest some time in writing and researching a suitable book.
Tracy McClaclen wrote her first eBook on Fitness Pilates and sells it to her clients after classes and through her website [http://www.pink-pineapple.com] it supplements her income and is a product that will continue to sell year after year.
“So many of my clients were always asking me for Fitness Pilates exercises that they could do at home, so I decided to turn it into a book and sell it. It’s been one of the most profitable decisions I’ve made, and it took just me . time to write and produce”
If you’re serious about growing your fitness business and don’t want to spend all your time and energy teaching 25 classes a week to make a living, then you may need to diversify and offer multiple streams of incomes. Your first port of call should be the website, think of your website as a virtual store, your home page is like a shop window that needs to be changed and updated frequently.
If this is something you want to add to your business, here are some of my recommendations to get off on the right foot.
1. Get a good website and learn to update it yourself. You have to have the flexibility to make changes and add things on the fly. You must be comfortable with the basic technical aspects of the Internet. And you must have a site with good content. From there you can add pages for specific products online.
2. Build your email list. Perhaps nothing is more important than this. You can’t build a large, responsive list overnight, so start collecting email addresses now and enter them into an excel spreadsheet. You should collect the email address of everyone who comes to you or give out your cards and ask your class members to sign up for free on your site.
3. Submit an ezine regularly. No, do it every week. This is not the only way to do it, but you will grow your customer list much faster if you send your newsletter more often. The best subscribers actually come through word of mouth. And the more it gets out there, the more
it is forwarded. Ezine drive online sales. Period. Without my weekly newsletter, my local classes and the C2Go website would be nowhere.
While I was planning my website http://www.choreographytogo.com and working on the technical aspects, I started emailing a weekly Instructor newsletter containing news, views, reviews and business ideas. I collected the email address of everyone I could from the instructors who attended my seminars and conventions. My list started with 50 email addresses and now I have 15,000 subscribers in 3 years.
4. Develop an online product. What will your online product be? As you know C2Go is downloadable choreography, articles, a support system for fitness professionals, backup for my courses and seminars. Can you develop an e-book, cookbook, low fat cooking, weight loss information, create your own DVD or CDROM?
5. Commit to mastering online marketing ideas and principles. Read books, e-books and attend seminars.
This is my model and it works great. The only downside is that I can’t develop products fast enough to meet demand and that I don’t have enough time in my calendar to do more workshops and film more choreography, but I guess those are good problems to have. got rich!
Conferences and telephone seminars
Corporations and large businesses have long invested in technology to provide multi-conference calling, which is essentially a seminar or lecture conducted over the phone where everyone in attendance uses there phone and connects to a connecting line to entered the conference. No more hours-long drives in your car, business cuts down on travel costs and you can arrange the call from your office. I predict this will have a massive impact on the fitness industry as more companies offer the technology and costs come down in relation to line rental. Just think you could host your lecture on weight loss, motivation, exercise adherence, or whatever you specialize in and charge your clients accordingly. Here at choreographytogo I have been experimenting with this virtual lecture method that helps instructors stay focused and motivated, as well as giving lectures on business ideas and pr for their business. You can even connect a webcam and record the event live and broadcast it on your website.
Again audio lectures are gaining popularity on all kinds of websites and the fitness industry will again be profoundly affected by these. By purchasing a relatively inexpensive recording device, you can set it up to record a phone call, enabling you to conduct a phone interview and record it, change it to a .windows audio file, and stream it to your site. of the internet. I predict that many presenters and fitness experts will be able to stream lectures and interviews this way so that we get all the latest research and information through that expert’s website.
Mobile Phones/Multimedia Messaging and Text Messaging
Many fitness professionals and personal trainers are using text messaging as a way to motivate clients, keep them on track, remind them of appointments and so on, but with the rise of 3G phones and video messaging, the next logical step would be to send clients a mini video of an exercise or routine. For instructors I will text you 1 minute choreography routines directly to your phone.
Its exciting times, so don’t get left behind and move your business into the next multimedia era.
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