Job Openings In New York City For 14 Year Olds For Employers – Low-Priced Craigslist Job Postings Can Contain a Hidden Cost

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For Employers – Low-Priced Craigslist Job Postings Can Contain a Hidden Cost

Craigslist has built a reputation as a great source of free and low-cost online classifieds, especially among company recruiters operating on tight budgets. But over the years, it’s become clear that relying on Craigslist to fill local jobs can take more time and money than its reputation suggests. In fact, in many cases, using a traditional job board is a more cost-effective and time-effective strategy than posting on Craigslist.

Since the site’s early days, Craigslist has offered a very easy method of posting job listings: you simply select a city, then a category, open an account, and post your job. This ease of use was a breakthrough in the often complicated online recruiting space. Over time, almost every online job board has created an equally easy method of posting, usually relying on e-commerce to generate income from each job posting.

Free was also the clear differentiator between Craigslist and most other online job sites. As founder Craig Newmark liked to explain, his goal was to help increase communication between visitor communities, not generate revenue. Eventually Craigslist began charging for job listings in many markets, which Newmark explained as a great way to filter out fraudulent and frivolous job postings. Newmark added that keeping the posting fee low — $25 to $75 a month depending on the city — allows Craigslist to maintain its position as the low-cost provider compared to major job boards, a position that Craigslist actively promotes. The low price also helped Craigslist cement its relationship with the demographic the site cultivated from the start: teenagers, students and singles who relied on the site to help them find cheap furniture, a used car, a new partner ( overnight or permanent) and an entry-level job.

However, 14 years after Craigslist’s launch, the site is losing effectiveness as a recruiting source under the weight of its success. Job seeker traffic has grown exponentially in most Craigslist cities over the years, and the current downturn has accelerated this traffic growth. At the same time, the number of jobs has fallen in many cities in parallel with the economic slowdown. The result, recruiters say, is that every job posting on Craigslist is flooded with applications, and given the demographics of the typical Craigslist visitor, this influx of applications has created a large number of jobs. Instead of receiving 30 applications for a position, of which one or two may be worthy of an interview, companies of all sizes report receiving hundreds of responses within 24 hours of each posting. However, the number of qualified candidates applying remains the same or has declined for many positions, recruiters say, which translates into many hours spent sifting through an overload of resumes looking for the needle in the haystack.

This issue is familiar to anyone who has posted a listing of any kind on Craigslist. Since all listings are posted in reverse chronological order, newer listings take on more importance. When a company posts an opening for a receptionist on a Tuesday at 10:00 AM, the response window starts at 10:01 AM, but usually ends later that day as other postings push the receptionist listing further down the queue. While it’s true that search results pull in older listings, those results also appear in reverse chronological order, so the receptionist job falls below new listings for receptionists whenever another job is posted in that category.

The problem is exacerbated in markets where Craigslist charges for job postings. If a gas station posts a listing for a mechanic for $25, and none of the applicants in the first 24 hours are a good fit, the likelihood that the station will receive a relevant application during the rest of the 30-day posting is very small. , recruiters say. To refresh the flow of new applicants, the station must re-post the job for another $25 for the listing to return to the top of the list. In some cases, employers post jobs four and five times before attracting a qualified new hire. At $25 or more per post, Craigslist quickly becomes an expensive option, not to mention time-consuming given the flood of unqualified applicants, recruiters say.

Another common issue raised by hiring specialists is Craigslist’s lack of customer service. Once a job is posted, returning to the site to make edits or remove the ad isn’t difficult, as long as you’ve saved your confirmation email. But if you’re asking a live person to ask a question about any aspect of the Craigslist posting process, you’re usually out of luck. Craigslist communicates with its customers only through email, and given the size of its databases compared to the very small size of its customer service team (of which Newmark himself is a member), few customers receive responses to their requests for support.

To be sure, there are exceptions to this trend depending on the job being advertised. And employers in smaller cities say they tend to fare better than their peers in medium and large markets. But for evidence of the larger trend, look no further than the comments posted daily on the Craigslist user forum. It’s a detailed way of looking at the challenges that recruiters face with the site at the national level. Some examples include:

  • “When I post a help wanted ad, I get flooded with resumes from people who aren’t qualified and have to post multiple times to find a qualified candidate. If I was paying to post, I wouldn’t post here again. “

-A contracting firm-

  • “We’ve been trying to post job ads for a few weeks now. The ads are accepted and appear in our account but never appear on the site. I can’t tell you the number of hours we’ve spent trying to repost so the ads will appear. We are now at our wits end and have sent several requests for help, but have not received a single confirmation.”

-A non-profit agency-

  • “Paying $25 a day to find someone (yes, a day because the ads are lost after the first day due to volume) is too much. We can only pay a dishwasher minimum wage, so $175 a week to advertised are too much.”

-A restaurant

Alternatives to Craigslist are plentiful for recruiters. Sites such as Oodle, Indeed, and Simply Hired offer free listings to a national audience, and the big three job boards—Monster, CareerBuilder, and HotJobs—also reach national audiences with rates that vary by zip code. But recruiters typically report the same issues with national general interest sites, including a burst of responses soon after postings go live—often less geographically qualified given the national nature of these sites—and then a rapid decline over several days.

Most effective are niche sites that target the job market with one or more narrow criteria, ranging from industry or function to geographic and demographic. For example, job boards provided by websites and trade journal associations tend to provide a narrow and targeted response of applicants to job listings aimed at that audience. In these cases, individual sites typically charge posting fees that range from $25 for seven days to more than $500 for 30 days, but recruiters say the return on investment is good as they tend to get higher quality applicants. to be reviewed. Recruiters looking for a paralegal in San Francisco who post the position on LawJobs.com, for example, will tap into the reach of a targeted page for the legal profession, as well as the local audience of online publications for the San Francisco Observer (daily newspaper legal).

Recruiters also report that newspaper and television career sites with a high penetration of visitors in a local market remain a strong source of qualified applicants who live in that market. Most local newspapers maintain online audience penetration of more than 40% in their markets — and often higher — despite recent declines in print circulation and viewership, the Newspaper Association of America and the National Association of Broadcasters report .

The bottom line is that when recruiters consider online sources for attracting job candidates, the result often reflects the quality of the source. As the saying goes: you get what you pay for, both in terms of quality and the time it takes to identify those qualified applicants.

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