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Increase Product Sales and Simplify your Business with a Content Management System

We will continue to invest in systems, people and product expansion, each of which helps us better serve customers… For the rest of this year we expect to invest more than in the past.” Jeff Bezos, the founder of Amazon.com made this quote in 1999. We are all familiar with Amazon and its incredible success over the past few years. Although Amazon is not as profitable as it would like to be, they definitely did one thing right – and that was to create one of the most popular online brands in the world. Their website is one of the most popular and trusted websites to buy products online and any product company would love to replicate what Amazon has done in just 12 years in business.

Looking at Amazon’s website – how is it possible that they are able to sell millions of products while maintaining a website that is user friendly, easy to navigate and generates millions of dollars a day in online sales ? The answer lies in their core applications and advanced content management (CMS) technology. If you really want to get into it, I believe Amazon is more of a technology company than a product company due to the number of advanced systems, developers, networks and applications required to run and operate their online business; however, I will leave the further explanation of this theory for another article.

Now let’s go back and review Jeff Bezos’ quote one more time – “We will continue to invest in systems, people and product expansion, each of which helps us better serve customers…” So, what Mr. What Bezos is suggesting is that to improve Amazon’s user experience, they should focus on investing more in technology that will allow them to continually increase the selection of products on their website. As our own business owners, we need to take this valuable knowledge and experience from Jeff Bezos and apply it to our product-driven websites. If we want to increase sales, simplify our business and improve the experience of our users, we must permanently focus on product expansion.

Implementing a content management system for your website will allow you to easily maintain your products while you focus on expanding your online business. A CMS will allow one or more administrators of your website to prepare and publish information without having to create and manage HTML coding. By using a CMS and focusing on product expansion, you’ll increase sales, improve your user experience, and minimize resources while effectively and efficiently managing your product-driven website.

I highly recommend considering some sort of CMS to help manage the products on your website. If you want to stay competitive and grow a stronger business, you need to operate like Amazon and continually invest in systems, people, and product expansion—each of which will help you better serve your online customers. .

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