List Work Experience Old To New Or New To Old AWeber: New Editor for Newsletters and Autoresponders

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AWeber: New Editor for Newsletters and Autoresponders

Finally this spring, AWeber released their WYSIWYG (which stands for what-you-see-is-what-you-get) editor, also called click and edit editor, or drag and drop editor. Basically what that means in plain English is that now every little part of your newsletter is represented by its own editable area. To add content to an article, header, intro, image – you click on a relevant area which opens a small editing box (with options very similar to MS Word) and create your awesome content. You can then drag and drop content areas around the newsletter.

No messing around with HTML, no worrying about accidentally deleting a template code… Sounds good, right? Well, not quite.

We have done our extensive testing. As we were very excited about this development – it would have solved a lot of pain for our internet marketing clients and for us when we have to check and edit their newsletters before they go out. And we’ve found that there are still some issues that will limit many of your internet marketing efforts with email marketing, but overall, if you use AWeber now, it will probably help.

Here’s how it works.

To use the editor login to your AWeber account as normal, select the list and go to Broadcast Messages. You will see the options changed now. So if you want to use your old editor and old template – choose the option below. Alternatively, press the big button to experience the new feature.

You will then see the new Message Editor. It has several main features:

  • you can still paste your HTML newsletter code or send a message as plain text;
  • you can choose from a number of pre-designed templates that have been formatted to work with the new editing features;
  • you can filter templates based on colors or keywords;
  • and, you can create your own template (in a separate HTML editor), run the code in the Template Editor window, add new AWeber tags, then save and use in the list.

Once you’ve selected and uploaded your template to the editor, you can start creating your newsletter. The default AWeber templates will come with predefined editing areas and some Lorem Ipsum content to show you how it will look in the end. You can then click on different regions in the newsletter to start editing.

The downside here: you can’t modify the default templates. Either you like them and use them as they are, or you create something else yourself. Although you can use different content widgets within the newsletter, they will need to fit into the default layout and settings. Hosting of images still needs to be done somewhere else – your website, Amazon S3, Dropbox, Google, etc.

You can say here: didn’t we have these opportunities before? What has changed? Well, the main difference is how the message editor works. Previously, if you were working in the Design tab and were adding or editing your newsletter content – you could actually format, add or remove HTML code in the background. This changed the layout and presentation of your newsletter. Now the code is protected – even if you copy content from Word, you will not suddenly get a lot of “funny styles” in the newsletter.

You can also add the following widgets to the newsletter now:

  • Headings – large headings that will divide sections in the newsletter or act as a newsletter title;
  • Articles – combination of text and image with an optional Read More link about your website;
  • Paragraph – text only option;
  • Image – large image to stretch as wide as your newsletter;
  • Button – image button with a call to action;
  • Follow Me – adds social media icons and links (Twitter and Facebook) if you have your accounts already linked to AWeber;
  • Products – thin long combination of image + title + description + price. Works best in sidebars.
  • Coupon – a small section where you can add your special offer. Usually bolder, no image, center aligned.
  • Logo – adds your logo image to the newsletter. You can resize it to be pretty wide and act as a newsletter header;
  • Signature – your photo, name and email address section.

You can still add attachments (at the bottom of the Message Editor), Save for Later, Test and Preview. Autoresponder creation (the follow-up message editor) works exactly the same.

Once you’re done editing your newsletter – click Next to review and edit the Sharing and Archiving options, then Next again to choose which lists to send and Schedule.

Another major issue from our design perspective: very limited functionality for creating custom templates. Effectively you need to create a template that has a basic layout design without going into too much detail per article/section. Next you will need to add the AWeber content tags which will give you 6 editable regions for your newsletter: Header, Footer, Content, Sidebar 1, Sidebar 2, Sidebar 3. The content tag is required (where you will to put your widgets in the Message Editor), the rest is up to you if you need them. What this means is that you cannot define styles and formatting for the Widget reliably and when you upload your template – you don’t get any Lorem Ipsum content in there.

So a solution to this issue would be to upload your custom email template, add the tags, save, create a draft newsletter with all widgets configured and configure how you will use them in which places should be. Save this draft as a DRAFT TEMPLATE and do not edit it with the actual content or send it. Then whenever you need to create a newsletter – copy this draft and fill your widgets with content to send.

Hope this was helpful – feel free to comment below and ask any questions you have! For more information also refer to this blog from AWeber: the new editor is here.

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