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SEO Optimization Techniques That Webmasters Ignore

SEO is a term that most webmasters are familiar with. The problem is that most people ignore the most effective SEO optimization techniques, resulting in an unnecessary loss of traffic and therefore revenue. That being said, below is a list of SEO optimization techniques that both new and experienced webmasters should use.

• Use generated domains – This is one of the SEO optimization techniques that requires financial investment. Established domains tend to get a higher SERP compared to new ones. There are many domain marketplaces that allow you to get older domains with keywords you are targeting.
• Write for people, not robots – Most webmasters tend to be more concerned with SERP rankings, causing them to ignore SEO optimization techniques that improve a website for people. This results in a short-term increase in traffic, which is then lost over time as people won’t share the content because it doesn’t generate any conversation, interest, controversy, etc. The end result is a loss of income in the long run.
• Use micro data – This is one of those SEO optimization techniques that allows webmasters to include information such as user ratings, video tutorials and other details in the SERP. This technique improves the quality of organic traffic by attracting a searcher’s attention and providing more information to search engine bots. Fortunately, the code needed for this technique is freely available, which means you can easily use your creativity in this area to increase conversion rates.
• Use a variety of anchor text options – This is one of those SEO optimization techniques that most webmasters don’t pay attention to. You should use multiple anchor text options when making internal or external links. It is advisable that part of the anchor text includes the target keyword or brand name so that the robots can detect the correlation between the web pages. It’s one of those SEO optimization techniques that webmasters shouldn’t overdo to avoid getting penalized.
• Use the robot exception protocol – This is one of those SEO optimization techniques that are unknown to most webmasters. The bot exclusion protocol is where you use a text file to prevent search engine bots from crawling certain parts of your site. You can use these files for web pages on your site with duplicate content, personal information and files used by web designers. It’s one of those straightforward techniques that means all webmasters need to learn how to develop and implement it.
• Register your site in local search listings – Search engines tend to give local websites a higher SERP ranking than international sites which means you should register your site in local directories eg. Bing Local Business Listing. It’s one of those one-time SEO optimization techniques. This means that taking some time to include your site in such lists will go a long way in improving conversions.
• Use of metadata – This is one of the SEO optimization techniques that allows robots to discover the content that a website contains. The main types of Metadata are Meta tags and Meta description. It is advisable to fill the Meta data with accurate and keyword research information.

In short, incorporating creativity into your SEO optimization techniques usually results in higher conversion rates without having to spend as much money.

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