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Why Should You Invest in Android Apps?
To be honest, a mobile app is the icing on the cake for the user experience, while calling and texting are the primary functions of a mobile device. However, an app can become a person’s top priority if it’s attractive enough. A mobile app can build brand loyalty and help you stay ahead in the competitive market. In fact, users want their favorite brands and companies to develop their own mobile apps for a personalized user experience. Mobile app development in India has become a serious business as there is a growing drive to develop and design mobile apps.
A mobile app is the best marketing and communication tool for any business/company in a free way. Considering the importance of the mobile app and its usability, you can choose either Android or iOS. Before developing your app, it is advisable to do a market research for Android and iPhone app development companies in the city to find the right developer for you. Most every entrepreneur may come across this question: Android or iOS? Both platforms have their pros and cons. Based on your requirements, choose the right platform for your application.
The robotic green man is known for its profitable features, affordability and fragmentation of smartphones. Unlike Apple, Android has a wide range of devices which makes it the highest priority in app development. Wait! This is not the only reason to choose Android. There are more advantages in developing an Android application. That is why:
Android dominates the Indian smartphone market
According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the world’s third largest smartphone market after China and the US.
Android is the only market that can offer high-quality features at an affordable price for a wide range of mobile devices. To put it simply, any average Indian consumer can buy an Android smartphone within his/her preferred budget. Due to market segmentation and affordability, Android still continues to dominate the Indian smartphone market share.
Android offers low barriers to entry
iOS app development companies should look for a Mac desktop to develop iOS apps. On the other hand, Android application development can be done on a Windows, Linux or Mac. Additionally, Google charges a one-time fee of $25 to sign up as a developer while Apple charges $99 per year. To develop an Android app, all you need is a system and a $25 fee to start your development process.
Android applications are developed using JAVA
Java has proven to be the most powerful programming language and is used to develop a wide range of devices. It is open source that provides free Java Development Kit (JDK) source code to developers and the added advantage is that it can run on any system regardless of hardware and software dependencies. This powerful programming language is used for developing native Android applications.
Since Android applications are written using the Java programming language, they can be easily ported to other platforms such as Symbian, Blackberry, Ubuntu and Chrome OS.
Android is great at customization
Tired of the same old devices? Quiet! Download a widget from a third-party app and replace it with the available one. Bored of the same urban layout? You can download and replace it as well. Android allows you to customize your app the way you like it – this is the main reason why developers love to develop apps on Android more than any other platform.
Android provides the perfect platform
In the rapidly growing application market, the ability to adapt quickly is very important. Android’s Google Play Store allows you to update your app within an hour, in response to user feedback, while the App Store follows the same lengthy process to submit your app. You can submit the same app multiple times to the Play Store, while it will take at least a week to launch your updated app on the App Store.
Apart from multiple uploads, it also offers Alpha and Beta releases which can be accessed by a group of members to test your app. Based on feedback from testers, you can fix bugs and/or include some features before it reaches actual users. Thus, Android provides the perfect platform to test your app.
Android is profitable
Yes! You heard it right. The general assumption is that iPhone users are rich enough to make in-app purchases and thus generate more revenue than Android. But this is no longer true. Android developers can generate revenue through initial in-app purchases, in-app purchases, and from top-grossing in-app advertising.
According to a survey by DAU-UP, the average revenue per user for Android games was only 20% by January 2010. Surprisingly, it has reached 65% by the end of the year. Additionally, the cost of advertising is 20-50% lower on Android apps, which can ultimately be more profitable than iPhone apps.
Now that you are aware of the benefits of investing in Android app, you can develop your app on this most promising platform to stay ahead in this competitive market. Due to its usability and affordability, Android still remains unbeatable and continues to rule the smartphone market. Remember, developing an Android app is not an expense. It’s an investment!
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