Mising Old Photos With New Photos For An Advertising Piece The SEO Landscape in 2011

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The SEO Landscape in 2011

The new calendars are out and 2011 is off to a great start. Businesses everywhere are starting over and making plans to grow and improve their organizations in the coming year. Every business with a website should have internet marketing in their budgets for the coming year. If you haven’t added this piece to your advertising or marketing strategy, you’re still missing out. In 2011, the world of internet marketing will continue to grow and evolve, and there’s no time like the present to get on board.

Any good SEO knows that when it comes to getting found in search engines, content is king. Search sites like Google are constantly crawling the web looking for good content. In the old days, content was written specifically for Google, filled with the right words and all the “tricks” writers knew would get them noticed. While keywords are still extremely important in search engine optimization, more parts have become part of the game that is search.

Social media is starting to play a bigger role in optimization. You would have to live in a cave not to be aware of the impact that sites like Facebook and Twitter have on society today and in turn have on online business. Love it or hate it, it’s here to stay and harnessing the power of people involved in social media can be a powerful way to grow your online presence.

So how should your company start reaping the benefits of the social media craze? A great place to start is blogging. Adding a blogging engine to your company website is something you’ll see more and more companies doing in the coming months. Blogging allows for constant change of content. Search engines love fresh content, so creating a blog is certainly a step in the right direction to get found online.

Having content that is well written is great, but having content that is relevant and meaningful to your customers and clients is essential. Involving others in content production will increasingly become a trend in the San Antonio SEO landscape in 2011. Blogs don’t just have to be filled with articles written by copywriters. A blog is a great place to post photos, videos, testimonials, customer reviews, etc. Keeping variety on your blog will encourage visitors to keep coming back to your site as well as share it with their friends. And when friends share your blog…they share your site and help you grow your business.

Another great way to harness the power of social media is by allowing your customers to comment or write reviews that are posted on your site. Referral is the best way to take your business to a human level. When customers or potential customers can see how much others love your business, chances are they are much more likely to do business with you.

There is no such thing as excess content and content has no expiration date. So when you look at your advertising and marketing budget for the coming year, consider investing in online marketing strategies such as San Antonio SEO services. Having a website is a must in business today, but if you don’t market it well, you’ll find yourself lost among the millions of other websites that aren’t actively following current search trends and getting a beginning for those who will come. the future.

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