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Another LinkedIn Success Story

Last year I produced a series of marketing videos for a tech company in SoCal. I traveled to several parts of the country to record customer testimonials and show their technology in action.

I thought the projects went very well and my client seemed very happy with the results we produced for them. They talked about making more videos and we started creating a webcast marketing program as well.

And then they stopped returning my calls and emails. I read the book “Only the Paranoid Survive”. Okay, I’ve never read the book, but the title stuck in my head. I tried to figure out what went wrong. I even sent the last email saying, “If we did something wrong, just let us know…blah, blah, blah.

Nothing. No answer.

So the other day I was on LinkedIn and I started thinking about this client and then it occurred to me, maybe something else is going on here. So I looked up my client and lo and behold, he moved companies 5 months ago. So my emails and voicemails went into a corporate IT black hole.

Although I thought he moved companies, we are still connected as level 1, so I sent him a quick email congratulating him on his move and offered our services again.

Then I went and looked up his old company on LinkedIn to see if they had any new hires. Of course, they recently hired a new VP of Sales and Marketing. I emailed the President of the company who knew about my job and asked for an introduction all via LinkedIn (I also CCed his email address just in case he doesn’t check his LinkedIn email often).

That afternoon, I received two emails. The number one email was from my client who moved companies and basically said, perfect timing, we want to start producing more videos and I’d love to work with you again. Email number two came from the new vice president of marketing, and he said, “You’ve done a great job for our company, let’s talk.” We checked each other’s LinkedIn pages, saw that we had some things in common, and now I have a meeting with him to discuss future projects.

Whenever I speak on LinkedIn, a big concern that comes up is the element of time. They complain that they simply don’t have time for another distraction like LinkedIn.

I usually reply with a smile on my face and say, “can you afford not to use it?”

In answer to their question – “Does LinkedIn really work?” I say, “if I use it – it works. If I don’t use it, it won’t work.”

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