My New Apartment Has So Many Mails From Old Tenant Tips Renting and Selling a Home Online

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Tips Renting and Selling a Home Online

As consumers, we are inundated with internet advertising, telemarketing and more recently mobile marketing. It’s no wonder, then, that we’ve developed a form of ad ignoring first called banner blindness and now ad blindness. People just don’t easily click on ads the same way they used to. They even perceive them as annoying.

However, this mostly applies to ads that are owed to them, not ads that they like or want.

Wait a minute! Are you saying people look for ads? You have to be kidding, what are people looking for in advertising these days?

Yes, I said that. And I’m serious.

I’m talking about people who browse classified ads on sites like Craigslist, some even on a daily basis. These consumers aren’t just looking for advertising for entertainment. They are looking for products and services marketed using those ads. They are potential buyers who search by specific category for things they want to buy or sell. Classifieds pages are not informational websites. They are online hubs where category links replace shelves. So far, here is the list of benefits for marketing on classifieds sites.

1. Classified ads are not annoying as they are not owed to anyone. They are simply placed there for those interested.

2. They are visited by buyers, not information seekers, and for free.

3. They have categories to target specific buyers.

4. Buyers are already enticed to buy with the promise of a bargain.

Ads that sell vs. those that don’t

Just posting ads doesn’t cut it. It is their processing that does. Selling a home the traditional way goes through a three-step cycle:

  1. Put up a yard sign.
  2. Create an open house.
  3. Convince and sell.

When we try to create ad copy online, we ignore that loop. We assume that the same principles of offline advertising do not apply online. Therefore, we can hit anything and it should work.

But it does NOT work.

Even more confusing, success rates vary, are volatile and unpredictable. That’s because it never worked in the first place. You were just lucky to have no competition. A selling ad must have two elements with an optional third:

  1. Captivating title.
  2. Fascinating message.
  3. A call to action (in the body of the ad).

Catchy headline/headline

The first task of your ad is to catch the eyes of people who carefully scan the ads. The ad has a few seconds to grab their attention so they stop scanning and click it. The prospect stands to make a profit. After all, they are reading and comparing offers to achieve just that. Therefore, you can only entice your readers (prospects) by explicitly stating a value/benefit. You can optionally add an emotional punch. Here’s an example of a rental ad:

Wow! Spacious and sunny 2br in the heart of the city

The emotional lie that amazes them is of course the adverb WOW. The benefits are [Spacious], [Sunny] AND [the heart of the city]. Since there is no one size fits all and people are satisfied and persuaded differently, it is best to create two versions of the same ad. Post one and wait for his response rate. Then post the second two or three days later. Create one with descriptive adjectives and the other with just dry facts. An example of the final version for an apartment rental ad would be:

… , 2400 sq. ft, 2 large windows, 2br Yonge

[Wow removed], [spacious], [sunny], [downtown]

The only difference is that the latter offers specs. For example, specifying street names in downtown Toronto is more useful since the downtown area of ​​a cosmopolitan city like Toronto spans a wide area. Both versions convey the basics and the value. Try to avoid vague emotions like wonderful and charming. Readers understand what broad and bright means. But wonderful as in what? How is it charming? Victorian and historic building you mean? Or the place that lives in the lake?

A confused reader will move on to the next ad, so you need to give them an accurate idea of ​​what they’re getting into. The details will save time and speed up the sale by cutting out unnecessary calls and emails. That is, of course, if your ad has no competition, which is unlikely. Let’s break down the above ad structure into the dos and don’ts.

What to include in the title:

  1. Price – an important detail that pre-qualifies potential home renters/buyers.
  2. Unit basics – number of bedrooms, bathrooms (if more than one) and unit size.
  3. Key Features – A great benefit that the buyer can get by buying/renting your property.
  4. Location (at least one named area or postal code).

What to avoid in your ad headline:

1) Hype and old marketing tactics like “Dream Home”, “Won’t Last Long”, “Location, Location, Location”.

2) Such surplus For sale, sell my house, for rent. You must have already posted under those categories. If you don’t have a lease term, you better save space for relevant information.

3) Exceeding the correct price or amount field. The following alternatives fail to pre-qualify potential buyers: “Negotiable”, “Best Offer”, “Please Contact”.

4) Exceeding the number of rooms

5) Skipping the location field.

6) Including phone number or email address. There is no need for this detail in the title. You only include information about the unit and a benefit. Contact information is neither of those.

Pre-qualifying and fascinating offer

In the body of your ad, work out all the basic details packed into the headline. Breaking down the basics serves a dual purpose. The first is to pre-qualify your prospects. In other words, it will filter out those that do not meet your requirements. There’s no point in a tenant calling you if they can’t provide “landlord references” while you ask for one. Or they are not OK with the “Security Deposit Amount”. If you do not allow pets, state it here.

Once all the basic details are listed, expand on the features that will benefit them. Here again, your job is to entice and keep the prospect interested as they consider all the details and value you’re offering. The best thing to remember is to make your offer stand out from the competition. They are likely to offer something similar. Take a look at their offerings and get an idea of ​​what you’re up against and how they’re building their ads. You want to give your sales pitch a special tone. You may also need to adjust your rent amount to match the competition or make it competitive as well.

A killer home rental/sale ad copy MUST contain these three elements:

1) Detailed information about the property. A complete inventory of no less than 10 items. Visit rental classifieds sites or real estate listings to come up with your own listing. Include all the features (amenities) you can think of. Pets allowed are a perk, so are appliances, dishwasher, washer and dryer, central air and heat, cable TV, internet, windows, backyard, deck, bbq grill and good neighborhood.

2) obedience. Now your prospect can see that you are offering good value and your property is what they want.

But they’re either not yet fully convinced or just on the fence.

It’s still your job to encourage them to take action. It could be that:

  • it is easy to do business with you.
  • You will support them until the end.
  • You are always available for help.
  • You are transparent and trustworthy (If you haven’t already. tell us who you are and which broker/agency you work for).
  • You have a website for them for more information (list it).
  • You have a dedicated phone number and are waiting for their call NOW.

Here are some examples of calls to action you can use:

• Email or call me today at… No obligation.

• Visit my website at… to learn more about..

• Check what other happy and satisfied customers have said about my service.

3) Photos of the property

Online prospects take visuals for granted. They want to see where they will make their home. The investment decision is too important to be based on an imaginary house. Provide sufficient internal and external photographs. If you can’t take those photos, hire a professional photographer. It is valid.

The focus of this article is on rental and real estate ad copy. There’s a little more to creating ads that sell. To be aware of other elements, check the resource box below.

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