Should A Tire That Is 5 Years Old Be Sold Lack of Quality Leads – The 4 Horsemen of the MLM Apocalypse

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Lack of Quality Leads – The 4 Horsemen of the MLM Apocalypse

When most people join a network marketing company, the first thing they are told is to make a list of everyone they have ever known.

This list is your “warm” market and hypothetically easier to convince to join your company. The problem is that most of your “warm” market has never shown interest in network marketing or being your own boss.

There are only TWO types of people you should be looking for, those who are already working in network marketing and those who are actively looking for network marketing information.

We’ll come back to your target market later.

Once your “warm” market INEVITABLY dries up, you need to get more leads through some other method. This usually means buying business opportunities or genealogical leads. Unfortunately, the leads from these sources are not very up-to-date, are not actively searching for network marketing information, or are often just tire enthusiasts looking for a “get rich quick scheme”. For example, when you fill out a “Win a Free Target Gift Card” form online, that information is then sold to lead companies who then sell it to individuals looking for leads, often selling to multiple people.

Without high quality leads, you’ll end up wasting time trying to sift through the “tire kickers” to find the rare individual who really wants to build their own business. This process of weeding out people not only WASTE YOUR TIME (your most valuable asset) but also WASTE YOUR ENERGY trying to convince people not only about your company and product, but also about the network marketing industry.

Now back to your target market. The process of identifying your target market is actually quite an easy task. Very simply, think of your ideal prospect.

This should include the two groups of people we talked about earlier (network marketers and those who are actively looking for network marketing information) and should be tailored to whatever product or service you represent.

For example, if you represent one of the companies that offers weight loss products, you would target people who want to lose weight, or if you offered long distance phone service, you would target people who want long distance phone coverage. Pretty simple, huh.

Now that your target market is more precisely defined, you can start generating your own high-quality, laser-targeted leads. Market research and identifying your target market is key to understanding how to generate high quality leads. Thanks to the high quality of the laser target, the whole process is now simplified.

You don’t have to deal with as much rejection and people are generally much more receptive to what you have to say. You also don’t have to stalk friends and family and be the scourge of your family or social network. Notice I said “as well as rejection”, you’re always going to have to deal with some rejection, there’s no way around it. So just get over it!

It must be clear to you by now that the key to getting high quality leads is to generate them yourself.

Now you might be thinking, “But Nick, I don’t know how to generate my own leads!”

That’s not a problem at all. It’s really not that complicated. It just needs someone to show you how.

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