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Unique Challenges for Women in Business

I have been in private practice for almost 10 years. I’m living my dream; I do what I love to do, the hours I work are the hours I choose and I can often take time off to play with my family or enjoy a friend if I wish.

But like most self-employed people, I’m a tough boss, and as a small business owner, I have a lot more to do than just ‘work’. I’m also making lasagna as I write this so my husband has something he likes to eat while I’m out of town working for a few days. I also need to fold the clothes that are in the dryer so I can take care of some last minute clothes that I want to pack for the trip. Tomorrow I’ll get up a little earlier than necessary to get in a quick workout, then make sure I have my suitcase packed and in the car before I see my first client in the morning because when I’m home from school, I’ll be heading straight to the airport. If I finish all the studying for the classes during the trip, I can start working on my articles and newsletter that will be published soon. I should also get all my maps done for my clients before I leave tomorrow.

If you’re in business for yourself, this probably sounds pretty familiar. If you’re just starting out, yes, it sounds scary, and there are definitely days when you’ll wonder what the hell you’re doing, but I’m still here to tell you that it’s all worth it.

Women-owned businesses are the fastest growing segment of small business owners in the country. Between 1997 and 2004, the estimated growth rate of women-owned businesses was nearly double that of all businesses. According to the Small Business Association, there are currently 9.1 million women-owned businesses that employ 27.5 million people and contribute $3.6 trillion to the economy. If you’re a woman thinking about starting your own business, there’s no better time!

Women are also diversifying into all industries. Construction, manufacturing and transportation have seen the largest recent increase in the number of women-owned businesses, although services and retail still account for the largest share. Women today are more prepared for business. The amount of management experience, education, business income and job profiles of these women after 10 years of experience is equal to what it took 20 years in the past. Women in business are now equal to men in these respects.

As mentioned above, although more women are now successfully running businesses, we have a lot more on our plate than just running a business. For women with families, it is a challenge to successfully deal with all the responsibilities associated with running a household, which men have traditionally been able to remove themselves by running a business. So, when you’ve done all that, here are some tips to keep your business running and thriving while maintaining your sanity.

Interrupt handling

Some women run their business out of their home. That’s what I do because so much of my practice is based on email. One big interruption that can be quite distracting is the phone. When customers call, you want to present a professional face to your business. There are several advantages to installing a standalone business line in your home. First, if you can’t answer the phone in person, family members won’t answer you. Just imagine your 7 year old picking up the phone… Or your spouse taking a message and then losing the number or writing it down wrong. These two examples give me chills. Another benefit is that you can actually have “private” time and know that when you pick up your personal phone in the evening, it’s not a potential customer calling for attention.

For people who have an office and still struggle with phone interruptions, set up a project-only time. Two options for handling phone calls are to either get a call display feature on your phone so you can determine who is calling before you pick up the phone, or turn off the ringer during a pre-set amount of time you set aside for projects.

Another common interruption if your business is based outside of your home is family members. Your daughter just got the paper, your husband wants to share the news on TV. If you’re in the middle of something that needs your full attention, you can let them know that you’re not available right now, but you’ll be with them soon. Then just keep your word. That way, everyone will respect your requests when you make them. Another useful tip is to not have your workspace in the middle of all the hustle and bustle of the home. If you have a separate room in which you can set up your office, you can also get away from the noise of the family when necessary.

People with an office are less likely to have this happen often with a family. However, you may be subject to sales reps etc. Often just a sign on the door saying no solicitations can be enough to deter traders.

When your list is overwhelming

When you own your own business, there are always things you really want to do. Now. Even in the family, your attention can be pulled in several directions, which can increase stress. As your list of goals for the day or week keeps growing, so does your stress level. It is important that we all create some type of system to stay organized.

First, something I can’t live without is a daily goal list. I keep my list small so at the end of each day I am able to feel a sense of accomplishment. Since I have a master list in my marketing calendar, I can always add new things to my day, but it’s better to add than to feel overwhelmed by not getting too much done. Make sure you prioritize your list as well. At least this way, if you don’t get everything done, the most important things are done.

Next, where can you delegate others? It can be at your business or at home. Maybe your husband can pick up the dry cleaning or the kids. Maybe a parent could help out now and then. Could you use some help with your business? Consider an assistant. I have a virtual assistant who is like a third hand to me. Since hiring my VA, I am now able to accomplish twice as much.

Third, how you and your office are organized will have a big impact on how you feel every day. For those who have an office, if you don’t have a back room, you may need to look neat and organized at all times. Just make sure you don’t create piles in places people can’t see. For home business people, it can be harder or easier to let things pile up and get out of hand. Here are some tips: Get boxes like in-box and out-box and use them. Put the items that need to be archived into one box and organize them accordingly before the end of the day, with the goal of always having an empty “file” box. You may also need a “project” box. Include project completion dates and then track your marketing calendar.

Next, really look at how you use your time. Spend a day or two writing down every single thing you do, then sit back and analyze it to see how you can become more productive. Email can suck time right out of your day. I find that prioritizing email makes a huge difference in how much time I have each day. I’ve created files for many of my professional listservs, and only when I’m done with my daily list, if I have time, can I read some of them.

Something that self-employed people can easily forget is self-care. Schedule time, every day, for some “down time”. Maybe that’s when you’ll exercise, just take a walk, take a short afternoon nap, play outside with the kids. Something to break up your day to keep your productive and creative juices flowing throughout the day. The benefit of being the boss is that you can schedule these times. Everything we do is a choice, so when someone says they don’t have time for something like self-care, that’s our choice. Being successful in business and life means being successful in health and seeing life as a complete package, rather than one segment being healthy and the other not. Balance.

Some of these tips certainly apply to men in business as well, however women in business truly wear multiple “hats” and women must make this conscious effort to maintain balance in order to be successful in business and in life.

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