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Impact of Social Media on Society

“You have Facebook?”

“Yes, of course. But I don’t think you’ll find me because there are too many people with the same name as me. Try searching with my last name as well.”

“Hey, you celebrated your birthday at the K-Box, didn’t you? I saw those pictures on your Facebook.”

“Brother, I saw your comments on the YouTube video I posted on my blog. I’m glad you are also deeply moved by the ‘Dancing Peacock Man’.”

Social media or “social networking” has almost become a part of our daily lives in the last few years and it is being swept away. It is like any other media such as newspaper, radio and television, but it is much more than sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have made it easier to create and exchange ideas more quickly and widely than conventional media. The power to define and control the brand is shifting from corporations and institutions to individuals and communities. It is no longer the 5Cs (eg condominium, credit cards and car) that Singaporeans once talked about. Today it’s all about the new C’s: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (game-changing) competition.

In January 2010, InSites Consulting conducted an online survey of 2,884 consumers from over 14 countries between the ages of 18 and 55 on social media. More than 90% of participants know at least 1 social network and 72% of participants are members of at least 1 social network. On average, people have about 195 friends and log into social networks twice a day. However, 55% of users do not have access to their social networking websites at work. In the past, few adults could make more than 500 friends, but thanks to social media, even a child or teenager can meet more than 500 people in a few days with just the click of a mouse. Social media has devalued the traditional definition of “friend” where it means trust, support, compatible values, etc. Even though we get to know more people, we are not able to build a strong bond with all the people we met as our free time. is limited. So there is a social trend of people with wider social circles but weaker ties (people we don’t know very well, but who provide us with useful information and ideas).

Social media also influences people’s buying behavior. The Digital Influence Group reported that 91% of people say consumer reviews are the best guide when making a purchase decision, and 87% trust recommendations from friends over reviews from critics. When making a purchase decision, they are three times more likely to trust the opinions of peers over advertising. 1 word of mouth has an impact on 200 TV ads. With the prevalence of social media use, many news stories have been associated with it, from the most watched video on YouTube about “Pianist with no arm wins ‘China’s Got Talent'” to cases of web-assisted suicide (such as a New Jersey college student who killed himself after a video of his sexual encounter with another man was published online). So is social media making us better or worse as a society?

Positive effects of social media

In addition to being able to meet a lot of people quickly and easily, social media has also helped teenagers who have social or physical mobility limitations to build and maintain relationships with their friends and families. Children who go overseas to study can still maintain meaningful contact with their parents. To a greater extent, there is anecdotal evidence of the positive outcomes of these technologies.

In 2008, President-elect Obama won the election by effectively using social media to reach millions of viewers or voters. The Obama campaign generated and distributed a vast amount of content and messaging via email, SMS, social media platforms and their website. Obama and his campaign team fully understood a basic social need shared by all – the need to be “who we are”. Therefore, the campaign sent a message like “Because it’s about YOU” and chose the right form of media to connect with individuals, call to action and create a community for a social movement. They encouraged citizens to share their voices, hold discussion parties in homes and hold their own campaign meetings. It really changed the delivery of the political message.

The Obama campaign has amassed 5 million “friends” on more than 15 social media sites (3 million friends on Facebook alone) and has posted nearly 2,000 videos on YouTube that have been viewed more than 80 million times. At its peak, their MyBarackObama.com website had 8.5 million monthly visitors and produced 400,000 blog posts. To make sure people find their content, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s account at Twitter has almost 6 million followers. .

In 2010, after the earthquake in Haiti, many official lines of communication were down. The rest of the world was unable to grasp the full picture of the situation there. To facilitate the sharing of information and to compensate for the lack of information, social media came in very handy, reporting news of the affected area about what happened and what help was needed. Tweets from many people provided an impressive overview of ongoing events since the earthquake. The BBC covered the event by linking tweets from its reporter Matthew Price’s work in Port-au-Prince on the ground. The Guardian live blog also used social media, along with information from other news organizations, to report on the rescue mission.

It’s been two years since CNN officially launched iReport as a section of its website where people can upload video material with contact information. During the Haiti crisis, CNN published a number of materials on social media, but not all materials were verified. The newsroom would screen reports from citizen journalists and mark them as different from unverified content. A Facebook group called “Earthquake Haiti” has been created to show support and share updates and news. It had more than 14,000 members, and some users even pleaded for help for injured Haitians in the group. Using email, Twitter and social media such as Facebook, thousands of Ushahidi project volunteers were able to map messages sent by people in Haiti.

The most impressive part of the impact of social media in Haiti is the charitable donations via text messages, which have reached more than 10 million dollars for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and promote their support through various social networks. The Global Philanthropy Group also launched a campaign asking wealthy people and celebrities such as Ben Stiller and John Legend to use Twitter and Facebook to encourage others to donate to UNICEF. Aid worker Saundra Schimmelpfennig allowed other aid workers and donors to post advice on her blog about choosing charities to support. Meanwhile, donors took to Twitter, Facebook and blogs to ask about their donations and support for their favorite charities. After each crisis, social media for social purposes becomes a more effective medium for disseminating information.

Negative effects of social media

Every coin always has two sides. Social media is just a tool or means that people can use. It is still up to the users how to use this tool (just like a knife can help you cut food or hurt others). The Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a study, “The Future of Online Socialization,” from a highly engaged and diverse group of online survey respondents of 895 technology stakeholders and critics. . Negative effects presented by respondents included time spent online robbing time of important personal relationships; the internet promotes mostly shallow relationships; the act of using the Internet to engage in social connection reveals private information; the internet allows people to isolate themselves, limiting their exposure to new ideas; and the internet is used to incite intolerance.

Some respondents also pointed out that some new psychological and medical syndromes will develop, which will be “a variation of depression caused by a lack of meaningful quality relationships” and a “new world society”. The term “social networking” has begun to trick users into believing that they are social creatures. For example, spending a few hours playing Farmville and chatting with friends at the same time will not translate into social skills. People become addicted to technology and forget how to socialize in a face-to-face context. A person’s online persona can be completely different from his/her offline persona, causing chaos when the two personalities meet. In online dating, you can tell when a couple first meets face to face. Their written profiles clearly do not represent their true characters. It is more tempting for people to write what others want to hear than to tell the truth.

In addition to “friendship”, social network creators and users are redefining the concept of “privacy” on the Internet as well. The privacy challenge is to share data while protecting personal data. Almost all information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it goes viral. When a user deletes a video from their social network, someone could keep it and then post it on other sites like YouTube. People post photos and video files on social media without thinking, and the files can resurface at the worst possible time. In 2008, a video of a group of ACJC students harassing a female student at school on her birthday, and another video of an SCDF recruit being “welcomed” (being rinsed with water and covered in shoe polish) at a local fire station went viral. his journey online.

There have been many reports of online privacy breaches on Facebook, and Facebook is constantly revising its privacy policy and changing its privacy controls for users. Interestingly, even if users delete their personal information and deactivate their Facebook account, Facebook will still retain this information and continue to use it for data mining. The reporter asked if the data would at least be anonymized. A Facebook representative declined to comment.

In the corporate world, HR managers can go on Facebook or MySpace to see a candidate’s true colors, especially when job seekers don’t set their profile to private. Research has found that almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked candidates’ online details on Facebook pages to see if they are lying about their qualifications. Younger generations today completely ignore their own privacy and open the door to unwelcome predators or stalkers.

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