This Video Will Be Flagged By A 5 Year Old Be Careful What You Say About Your Product Features and Benefits – Don’t Get Caught by the Feds

You are searching about This Video Will Be Flagged By A 5 Year Old, today we will share with you article about This Video Will Be Flagged By A 5 Year Old was compiled and edited by our team from many sources on the internet. Hope this article on the topic This Video Will Be Flagged By A 5 Year Old is useful to you.

Be Careful What You Say About Your Product Features and Benefits – Don’t Get Caught by the Feds

In 2009, the Federal Trade Commission (FTC) revised its guidelines that govern marketer recommendations and reviews. The timing of the revision is notable – the previous guidelines were from 1980, before anyone had even heard of the Internet, let alone Facebook. Your online marketing may have the best intentions, but any overselling efforts could get flagged by the feds.

Why the FTC Updates and Changes?

1) Not everything online is yours

Celebrity pictures or endorsements. Think a photo of Beyonce or Tim Tebow will grab attention and boost your brand image? Or maybe you want to use a classic rock song as the background for your YouTube video? At best, you could seek a cease and desist, and at worst, a copyright infringement lawsuit. When it comes to endorsements, it goes without saying that using someone’s image in your marketing implies an endorsement that may not exist. If you opt for a real endorsement, the FTC’s detailed guidelines cover honesty of opinion, reliability of claims, and celebrity disclosure as a paid spokesperson.

Misdemeanors on social networks. For a glimpse of how social media has changed the face of marketing, just look at what the FTC is looking at these days. According to Mashable , some questionable practices that have caught the agency’s attention include “flogging,” which consists of blogs that exist solely to promote a product or service; and “astroturfing,” in which fake customers post misleading or biased reviews on sites like Yelp.

2) Assertions require justification

Marketing claims. “Natural”… “organic”… “green.” Such words can bring up images of environmentally friendly, sustainable and chemical products. But sprinkling unsubstantiated claims can get you into trouble, as Neutrogena recently found out. A cosmetics company has been hit with a $1.8 million collective fine for labeling some of its skin care products as “natural” when they contained what the suit called “chemically derived, synthetic fragrances.”

When it comes to “green” marketing claims, the FTC wants you to provide “competent and reliable evidence” of your claim in the form of reliable scientific evidence, defined as tests, analyses, research, studies, or other evidence, when you claim your product is ” green.”

Good, better and best. The subtle wording of parity requirements represents an established form of marketing. Take brand X’s claim that “no battery lasts longer”. Does this mean brand X batteries will last longer than brand Y batteries? No; batteries are generally the same regardless of brand. According to the parity claim, “no battery lasts longer” simply means that brand Y (and every other brand) is likely to last as long as brand X – but not longer.

Marketing abounds with Parity claims: “No pain reliever works faster.” “Get the best chocolate taste.” The FTC generally does not care about “best” parity claims. But a claim of superiority, that it is “better” than a competitor, must be supported by accurate and unbiased evidence.

Some companies push the good/better/best line too far. When Ford once claimed its car was “700% quieter,” the FTC asked for an explanation. Ford had to admit that they meant the inside of the Ford was 700% quieter than the outside – not a very convincing claim!

Create your content carefully

The vast majority of traders are never cited by the authorities, so running a clean campaign is not that difficult. When you describe your features and benefits carefully—giving an accurate description without overselling or using unethical tactics—you’ll increase your company’s credibility while driving new business.

Video about This Video Will Be Flagged By A 5 Year Old

You can see more content about This Video Will Be Flagged By A 5 Year Old on our youtube channel: Click Here

Question about This Video Will Be Flagged By A 5 Year Old

If you have any questions about This Video Will Be Flagged By A 5 Year Old, please let us know, all your questions or suggestions will help us improve in the following articles!

The article This Video Will Be Flagged By A 5 Year Old was compiled by me and my team from many sources. If you find the article This Video Will Be Flagged By A 5 Year Old helpful to you, please support the team Like or Share!

Rate Articles This Video Will Be Flagged By A 5 Year Old

Rate: 4-5 stars
Ratings: 8883
Views: 11546611

Search keywords This Video Will Be Flagged By A 5 Year Old

This Video Will Be Flagged By A 5 Year Old
way This Video Will Be Flagged By A 5 Year Old
tutorial This Video Will Be Flagged By A 5 Year Old
This Video Will Be Flagged By A 5 Year Old free
#Careful #Product #Features #Benefits #Dont #Caught #Feds

Source: https://ezinearticles.com/?Be-Careful-What-You-Say-About-Your-Product-Features-and-Benefits—Dont-Get-Caught-by-the-Feds&id=7536940

Related Posts

default-image-feature

Is It Worth Putting A New Foundation Under Old House Guidelines On How To Build A Steel Building

You are searching about Is It Worth Putting A New Foundation Under Old House, today we will share with you article about Is It Worth Putting A…

default-image-feature

Is It Unsafe To Drive With New And Old Tires Bike Rollers Will Help You To Lose Weight By Exercising

You are searching about Is It Unsafe To Drive With New And Old Tires, today we will share with you article about Is It Unsafe To Drive…

default-image-feature

Things You 5 Year Old Can Do On His Own How to Avoid the FALSE PROMISE of the Madison Avenue Lifestyle

You are searching about Things You 5 Year Old Can Do On His Own, today we will share with you article about Things You 5 Year Old…

default-image-feature

Is It Unlawful To Use Old Charges On New Warrant The Dangers of Peer-To-Peer Sharing

You are searching about Is It Unlawful To Use Old Charges On New Warrant, today we will share with you article about Is It Unlawful To Use…

default-image-feature

Things To Take On Plane For 3 To 5-Year-Olds Airport Wash Racks for General Aviation – Costs, Equipment and the EPA

You are searching about Things To Take On Plane For 3 To 5-Year-Olds, today we will share with you article about Things To Take On Plane For…

default-image-feature

Is It Safe To Replace Old Crowns With New Ones The King Without Crown

You are searching about Is It Safe To Replace Old Crowns With New Ones, today we will share with you article about Is It Safe To Replace…