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Advantages and Disadvantages of Using Flash on Your Website
Adobe Flash, formerly known as Macromedia Flash, is a multimedia authoring platform used to add video, animation, and interactivity to many different areas. Its use in advertising is becoming more and more common and has fueled an endless amount of online games. It can enhance the user experience with sound, text layout and flow, colors, 3D effects, animations, and more. Because of all its capabilities, companies (especially creative ones) are turning to Flash for—well, fancier websites. Advertising agencies and designers have found a platform that can truly bring their message to life and showcase their creativity. They now have the tools to create a website that allows users to interact with and be excited about their work, instead of just reading what their company is about in plain text.
Should you be using Flash on your website? Of course, if you think it can bring extra value to your end users. But unless you’re developing some music or heavily animated websites, then this isn’t a perfect option for creating Flash-only websites. Rather, I’d recommend using it for something that’s more like a feature on the front page of a website, to enhance the experience, but at the same time make sure it doesn’t have some kind of user experience feedback, especially if it contains some important information.
Flash offers improved options for working with animations, transitions, music and video. It’s been around since day one as an HTML add-on where it’s not enough to deliver a fuller media experience. It is vector-based, but allows bitmaps to be incorporated where needed, such as when screenshots are required as part of a software tutorial. Flash supports sound, animation and advanced interactivity. One of the biggest advantages is that it is relatively easy to learn, as it provides a designer-friendly creation environment. However, it requires a good knowledge of computer graphics and advanced features require knowledge of programming or scripting techniques, but also depends on the flash animation software chosen.
Web designers can also integrate Flash animations with other web technologies very well. Compared to other ways of displaying multimedia content, it can be extremely bandwidth efficient. Flash has a large developer community (more than 3.5 million developers use the Flash platform) that provides great support for developers. There are many pre-made Flash files that can be downloaded for free or at low cost.
Flash is everywhere. Everyone knows about it, and those who don’t have it rarely have a problem installing it. Sure, there’s nothing to install for HTML5 (when it’s available), but it will require people to upgrade their browsers or use specific browsers to see videos on certain sites. Much more work than just downloading and installing Adobe Flash Player. Flash Player is deployed on more than 99% of Internet-enabled computers in developed markets, as well as on a wide range of devices.
When it comes to website video, the Flash video player is much more than just a simple video player. It’s a tool that can give you a huge amount of flexibility and power when used correctly. With features like 3D effects, advanced text support, hardware acceleration and dynamic streaming…Flash is way ahead.
Since it is a managed runtime, it can deliver exactly the same content across web browsers and platforms, without any additional code. It is probably the most widely used web browser plug-in in the world.
Flash has also become the de facto way to display videos on websites (YouTube, Vimeo, etc.) because of its compression and packaging capabilities, and is a great way to solve common video codec problems because of its full-screen display and other features. HTML 5 is far from finished. The HTML 5 video tag will require a lot of work and support before it can compete with Flash. Plus there’s the issue of browser support and video file formats, which nothing is currently doing to fix.
What seems to be the biggest annoyance for people is slow performance and lots of unwanted animations and such. When it comes to performance, Flash developers can control it, but they rarely seem to get it right. This is also reflected in laptop battery life, reducing it by 10-20%. When Adobe representatives talk about it, they say there is no performance issue in Flash and that it’s all a developer thing.
Another problem with Flash is that it is part of the web browser as a complete standalone runtime, meaning it would work just as well in a standalone Flash player. The result of this is that if you focus on a Flash movie, all web browser hotkeys and focus will be lost and you will have to click outside the Flash area to refocus.
However, this is not only about development factors, but also about marketing and end-user experience, where it could be enhanced by the pleasant use of Flash.
It is also important to emphasize that different websites serve different purposes. Some websites are created solely to promote a company’s image or to market or promote products and services. Flash is an important tool for these sites. But for a customer support site, it’s not a good policy to have a neat flash animation of the company logo at the expense of the knowledge base.
Flash is also proprietary. While proprietary is not necessarily a bad thing, the Internet is built on the principles of open standards and mutual ownership. The rise of proprietary applications such as Acrobat and Flash ultimately threatens the effectiveness of the World Wide Web Consortium and similar bodies and may lead to something like the “browser wars” of the 1990s. However, it would be remiss not to point out that the Flash.SWF format is now in the public domain and third-party products can now be used to create Flash files. There is a wide selection for new developers to choose the right flash animation software.
Overall, Flash is more of a boon than a boon for advertising and websites.
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